VOX · SHIPPED 2018

Everlytic Corporate Branding Update

Overview

Rebuilding a fragmented brand into a cohesive, scalable corporate identity.

I led the team that redesigned Everlytic’s corporate identity — transforming a dated, inconsistent brand into a structured, scalable system spanning logo, colour, typography, iconography, photography, and collateral.

Everlytic is one of South Africa’s leading digital communication platforms, powering email, SMS, and transactional messaging at scale. Following Vox’s acquisition, the brand needed an identity that matched its ambition — and the 2017 system I helped shape still underpins the Everlytic brand today.

The identity system was developed from 2015–2017 and rolled out across the brand in 2018.

2015The old brandFragmented identity, dated interface, no system

2016Vox acquisitionInterim logo & colour update bridges the gap

2017 · The redesignFull CI systemLogo, colour, type, grid, iconography & collateral

TodayStill in useThe 2017 DNA underpins the brand today

A brand rebuilt in 2017 — and still shaping Everlytic today

Role: Lead Designer — Corporate Identity
Timeline: 2015 – 2017
Team: Vox Marketing Everlytic Stakeholders Design Team
Skills: Brand Strategy Corporate Identity Logo Design Design Systems Typography Colour Theory Art Direction Print & Digital Collateral

About Everlytic

South Africa’s platform for bulk email, SMS, and transactional messaging.

Everlytic (a trading brand of Prefix Technologies) gives organisations the power to run large-scale, multi-channel communication — email marketing, SMS, and transactional/production messaging — with POPIA-compliant infrastructure built for deliverability.

As the platform matured and its customer base grew across South Africa, its brand needed to project the same reliability, scale, and professionalism the product delivered.

The current Everlytic website on a tablet — a dark navy hero reading "Powerful Communication Starts Here" with a hand holding a phone against a yellow graphic — Everlytic — a South African digital communication platform

Visit the live Everlytic website (opens in a new tab)

Before the Redesign

A dated, inconsistent identity that no longer matched the product.

I joined Everlytic’s marketing team as Lead Digital Designer in 2015. My first focus was the website: the brand I inherited was fragmented — a busy interface, generic stock photography, and no unified system tying touchpoints together. Visual treatment drifted across the website, product, and print, weakening recognition and trust.

For a platform positioned as a serious communication partner, the identity undersold the business, and couldn’t scale consistently across a growing range of channels and collateral. Working with a cross-functional team, I began improving the website — an early iteration that started to bring clarity and consistency, and set the direction for the full corporate identity redesign that followed.

The 2015 Everlytic website on a tablet — a teal header, envelope icon, and a busy wooden-desk stock photo behind the Email Marketing overview — Everlytic 2015 website — how I found it

The improved Everlytic website on a tablet — a cleaner teal geometric hero with a MacBook Air and simplified product sections — Improved website iteration — developed with my cross-functional team

A Brand in Transition

A Vox acquisition, and an interim identity to bridge the gap.

In 2016, Vox acquired Everlytic — a turning point that called for the brand to align with a larger, more established group. As a first step, the Everlytic logo, brand, and website were updated to reflect the Vox brand colour palette — an interim treatment that steadied the identity and signalled the new ownership while a fuller redesign was planned, keeping the brand coherent during the transition.

This set the stage for a comprehensive corporate identity system: not a quick refresh, but a considered rebuild designed to scale.

The interim Everlytic website on a tablet — a lime green header with "A Vox telecom company" banner and a black-and-white cityscape hero — Post-2016 Vox acquisition — the interim logo and colour palette update

The Redesign

A complete corporate identity system, built to scale.

Leading the redesign team, I developed a comprehensive CI system captured in a full style guide. At its heart: a refined green message/speech-bubble mark and the “everlytic” wordmark, built on a construction grid for consistency at any size, with primary, stacked, and alternative logo treatments.

The system defined a structured colour architecture — a primary green and dark navy, plus secondary, tertiary, and product palettes (Email, SMS, Transactional) — Muli as the primary typeface for its clean, rounded, web-safe versatility, a grid system, iconography, and a full suite of stationery and collateral.

The Everlytic logo — before and after

Everlytic logo icon construction — the message mark on grid

Everlytic logo construction — the message mark and wordmark on grid

Everlytic colour system — primary green, white and black; secondary navy, yellow, pink, purple, orange and blue; product and grayscale palettes with hex and Pantone values — Primary, secondary, and product colour palettes

Muli type specimen showing ExtraLight through Black weights in both upright and italic styles — Muli typography and the CI type system

Everlytic business card front and back laid out on a construction grid with measurement annotations and the four product icons — Stationery and collateral — business cards

Everlytic letterhead and envelope layouts on a construction grid with measurement annotations — Stationery and collateral �� letterhead and envelope

Art Direction

A photography and graphic language rooted in local authenticity.

Beyond the logo, the system set a clear art direction: warm, authentic photography of real people and clients using the product — “no mug shots” — with local South African imagery as a “golden thread” tying the brand to its market. Product iconography and device illustrations extended the identity consistently across digital and print.

This gave every touchpoint — from the website to a business card to a campaign — a recognisable, cohesive feel.

Lifestyle photos of laptops showing the Everlytic email builder with NetFlorist and Media24 client branding in real workspaces — Photography style — Clients

Client testimonial banner featuring a Virgin Experience Days marketing manager with a quote about automation — Photography style — Client Testimonials

Warm, candid photos of smiling professionals — a woman in a checked jacket, two colleagues against a pink wall, and a woman laughing while writing in a notebook — Photography style — Staff

Local South African imagery — a woman holding an Email heart poster against a brick wall, a "Love Your Work" mural, and the painted Soweto cooling towers — Photography style — The Golden Thread

Four Everlytic product icons — an envelope on green for Email, a phone on pink for SMS, a paper plane on blue for Campaigns, and a card on navy for Transactional — Illustration style — Product Icons

Everlytic line iconography — paper plane, envelope and phone icons in outlined and filled colour circles on light and dark backgrounds, with dashed path lines — Illustration style — Iconography

Outline device illustrations — laptops, tablets and phones on colour blocks and dark navy, beside a desktop monitor split between light and dark treatments — Illustration style — Device Iconography

Outcome

A cohesive brand foundation that still shapes Everlytic today.

The 2017 corporate identity turned a fragmented brand into a scalable, recognisable system — giving Everlytic a professional, consistent presence across product, web, and print, and a foundation the business could grow into.

Its DNA endures: today’s Everlytic — now a leading omnichannel communication platform — still carries the green identity and structured brand language established in this redesign.

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